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Lufthansa icon library

This way

Deutsche Lufthansa AG
Art Direction
Visual Design
Copywriting
UI Design
Steffie Oppenhäuser: Art Direction
Julia Firsanova: Visual Design
Michelle Fischer: Visual Design
Adriana Schenkel: Visual Design
DennerleinBrands
Lufthansa icon library
A whole fleet of little icons
Design and rollout of a unified icon language for the German airline Lufthansa. The project included the creation of icon guidelines, an online distribution tool, print media for raising awareness and, at its core, the design of over 500 icons.
Deutsche Lufthansa AG
Art Direction
Visual Design
Copywriting
UI Design
Steffie Oppenhäuser: Art Direction
Julia Firsanova: Visual Design
Michelle Fischer: Visual Design
Adriana Schenkel: Visual Design
DennerleinBrands

A tricky heritage

The first icons for the Lufthansa brand were introduced in 1963 by the German designer Otl Aicher (1922 – 1991) and had been in use ever since.

Today though, icons are needed in a more versatile way, for keynotes, websites, apps, branded movies, and others. By these requirements, Aicher’s icons were far too limited in number and visually outdated. Additionally, new icons were designed without unified art direction, leading to a heterogeneous icon style throughout the branding.

Icons from various Lufthansa projects

New guidelines

The new icon design is based on graphical principles that allow for clear and easy icon designs. Reflecting the Lufthansa branding, the new icons follow a rational aesthetic that works on an international scale. Also, we defined guidelines for the future maintenance of a coherent icon library.

Icons for everyone

We developed a website to quickly get the new icons in the hands of Lufthansa employees and design agencies. The online icon library makes it simple to search for icons, download, manage and even order new ones.

Rollout

Postcards and giveaways helped in spreading the word about access to the icon library throughout the Lufthansa headquarters.